About Us

All about your face

Long time makeup artist, Mercedes Borum, created About Face Cosmetics with the every day makeup lover in mind. After years of using many different products, she became eager to find long lasting lip colors that were smooth, vibrant in color and most importantly, cruelty free. In 2018, she decided to start a line that focused on beautiful liquid lip colors for all shades of people. Shortly after, her lip line expanded to other cruelty free products including vegan eye shadow palettes, 3D Lashes and lip liners.

AF Cosmetics takes pride in making sure that every individual that wears our products feels as though each item was hand selected especially for them. We will continue to provide amazing cosmetics and content for you to enjoy for years to come!